Our Mission
We are Afrophiles! People with a deep-seated passion to see Africans thrive and its people prosper. Our love for the continent transcends borders and ethnicity, uniting us in a common goal: to improve the lives of Africans through collective effort, entrepreneurship and solidarity.
Our community emphasizes the importance of working together to overcome the challenges that we face as Africans globally. One of the ways we want to make a difference is through building a collective brand that we all share with the world. Our first product is high-quality clothing, but we intend to do much more, so come along the journey with us and make it your journey too!
Our Philosopy
Empowering our communities
We do not seek to cater to everybody or everyone of African origin. We instead want to build a community of Afrophiles who want to work together to show the world how amazing we are as a people.
People often talk about how Africans don’t work together. We want to dispel that myth, so we call on all Africans in the diaspora to come together so we can build something special. Today we are starting with clothing, but tomorrow we hope to build more ambitious projects. As the African proverb says “If you want to go fast, go alone. If you want to go far, go together".
Our Brand
Our goal is to have an internationally recognized brand across a range of products starting with apparel.
We are committed to using only the highest quality fabrics and materials in all our products.
Our Apparel
Starting with basic but high-quality apparel, we will branch out as we grow into a full activewear line for men and women.